Case Study
Case Study
Soothing Scents
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Soothing Scents creates evidence-based, drug-free nursing interventions, delivered in on-the-go inhalers, to manage patient nausea and anxiety. Used in over 2,000 hospitals across the US, our flagship product, QueaseEASE is the most effective way to manage nausea experienced during and after surgery.
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This project consisted
of the following:
Categories
Brand strategy
Creative Direction
Brand Development
Website Design
Packaging Design
Print Design
Photography
Videography
Collateral Design (eBooks)
About the client
Soothing Scents is a different kind of wellness company. Originally designed by a nurse anesthetist as an alternative for of support for surgery patients, the company creates 100% natural essential oils inhalers based on five key areas: morning sickness, travel sickness, general nausea, mental focus and relaxation. Each proprietary blend comes in a personal diffuser that lasts for 6 months and can be carried around with you. Their origins are 100% medical, the ingredients 100% natural, and their mission is to create products that enable people to carry on with their bold, and inspired lives. All their products are made by medical professionals and backed by extensive scientific research and studies.
Soothing Scents
Soothing Scents approached Studio in mid-2016 to rethink their brand vision and help the company (a hospital supplier) break into and engage with the retail market. Today, their flagship blend QueaseEASE is used in over 1,000 hospitals and thousands of homes across America, by expectant mothers, boaters, nervous air travelers, road trip enthusiasts, deep sea divers, frequent flyers, chemotherapy patients, and those looking for a natural way to achieve mental focus and a better way to relax.
We worked with Soothing Scents at every level of the branding process, beginning with market research and analysis, through to full package and logo redesign, brand architecture structuring and re-naming, web design, press and communications strategy.
Created for nurses, by nurses.
