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In 2011 Ewan moved to Cape Town and decided to immerse himself in the Cape’s Wine Industry. From humble beginnings as a shop assistant, he gradually got to acquaint himself with the various winemakers and their exceptional products.

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This project consisted
of the following:

Categories

Brand strategy

Creative Direction

Brand Development

Website Design

Packaging Design

Collateral Design

About the client

Through his studies in wine, he became connected to the General Manager of Constantia Uitsig’s La Colombe restaurant, and a solid partnership began. Working the fine dining floor and curating experiences with chefs moved to the more social focus, with an opportunity to collaborate with the Brewers and Union team on Bree Street in the heart o Cape Town. Here was where the seed of creating exclusive batches was planted. Being able to work and learn alongside all different kinds of winemakers spurred a desire to own his own wine brand, and in 2015 The Wine Thief was born.

The Wine Thief

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